When Sophie J. ‘18 came for her Winchendon School interview, she was painfully shy, so much in fact she’ll tell you she couldn’t even speak to the student tour guide (watch Sophie discuss it here as the student speaker at the 2017 Baccalaureate). Fast forward to this year, and Sophie has: graduated from college, moved on from her job at Hasbro as Nerf’s first Chief TikTok Officer, and is featured in Fast Company in an article celebrating “How Gen Z social media managers became the new CMOs”
Having created her social media persona, Sophie Lightning, while a student at The Winchendon School through our ColLAB program, Sophie took the expected route to the big-name business school for college. After a year, she knew that wasn’t the way to reach her goals. Time off and a family move later, the day she graduated from the University of Southern Maine, she received an offer from a start-up and left her job at Hasbro behind.
The social media creator is one of the new and upcoming marketers at established companies, including Dunkin and Taco Bell. The idea is that platforms such as TikTok and Instagram are creators’ platforms and creators should be running the show. In a marketing shift, companies and agencies view working with creators as vital to growth.
At The Winchendon School, our role is preparing students for the jobs that don’t exist yet and those that do.
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