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Back to School: From ColLAB to Nerf Brand Ambassador

“I probably didn’t speak for the first month of school,” shared Sophie Jameson at Community Meeting the first day back from the Rosh Hashanah break. Now a Nerf brand ambassador, the 2018 graduate explained some of the anxieties she experienced during the early stages of her time at The Winchendon School in Massachusetts. With the help of her teachers, classmates, and love for all things Nerf, Sophie now travels around the country participating in Nerf events and speaking at schools. When she isn’t traveling and speaking publicly, she’s reviewing new Nerf products and posting on social media. 

Sophie joked about how her friends didn’t really like her Nerf-focused posts on Instagram but that her account garnered attention from Nerf enthusiasts around the globe.  It was during her ColLABs where she created a YouTube Channel, learned basic videography and other skills she calls upon in her work with Nerf. ColLABs, a two-week immersive at the end of each semester, are student-designed or faculty-led project-based learning periods that empower students to explore their passions. In addition to worldwide recognition, Sophie caught the attention of the folks over at Nerf. She completed her first year at Babson but has taken a leave of absence to develop her company and work with Nerf.

She was in New York with 15 other Nerfers from around the world competing in the Nerf Ultra Championships with a cash prize of $10,000. The episodes will stream on YouTube

Her advice to the students,  “Find something that you love and follow it all the way to the end”. As she wrapped up, she stated her goal is to be the CEO of Hasbro, the parent company of Nerf. 

To keep up with Sophie’s Nerf adventurers, follow her on Instagram @Nerfers101.

To watch Sophie in her 2018 Baccalaureate speech as she describes the anxiety she learned to overcome – go here: